your linkedIn profile is your storefront

Hey friend,

Back in college in NUIG (miss you Galway), there was this little coffee shop on the corner of our campus. It had the best lattes, a cozy atmosphere, and a killer playlist that made you want to stay for hours.

But here’s the thing: no one ever walked in.

Why?

Because from the outside:

→ It looked dead

→ The sign was faded

→ The windows were dusty

AND…

there was no indication that anything special was happening inside.

The owner was confused. “Why isn’t anyone coming in? We have everything they’d want.”

The answer was simple: first impressions matter.

And this is exactly what’s happening to most leadership coaches on LinkedIn.

You might be amazing at what you do. You might have the skills, the experience, and the ability to change lives. But if your LinkedIn profile doesn’t showcase that at a glance, your ideal clients will scroll right past you - just like students walking past that coffee shop.

Your LinkedIn profile is your storefront. It’s the first thing your prospects see when they check you out. And in 3-5 seconds, they decide whether they’ll walk in or keep scrolling.

Here’s where most coaches go wrong:

❌ A boring, generic headline that doesn’t explain their value.
❌ No clear positioning - people don’t know what they actually do.
❌ An ‘About’ section that reads like a resume instead of a compelling story.
❌ No call to action - no reason for someone to take the next step.

Fix these, and everything changes.

Your LinkedIn profile should work for you - warming up leads, building trust, and making people eager to reach out. When done right, it becomes your 24/7 client attraction machine.

I’ve been optimising profiles for leadership coaches, and I see the same mistakes over and over.

Want me to optimise your profile for free in the next 48 hours?

Just reply “Profile,” and I’ll make it happen.

Talk soon,
Have a good one!

Caolan